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The Use of Digital Technologies in The Development of Marketing Strategies for Agricultural Enterprises
2023
Journal:  
Path of Science: International Electronic Scientific Journal
Author:  
DOI:  
10.22178/pos.93-3
Abstract:

The relevance of studying the use of digital technologies in developing marketing strategies for agricultural enterprises lies in the growing importance of digital transformation in the farming sector. The article aims to study and analyse the use of digital technologies in developing marketing strategies for agricultural enterprises. The research hypothesis is that using digital technologies in developing marketing strategies for agricultural enterprises contributes to increasing the efficiency of marketing activities, improving communication with consumers and increasing the industry's competitiveness.

Keywords:

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Path of Science: International Electronic Scientific Journal

Field :   Filoloji; Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 851
Cite : 144
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Path of Science: International Electronic Scientific Journal