Özet:

In their groundbreaking book “Legend, Myth and Magic in the Image of the Artist” Ernst Kris and Otto Kurz dwelt upon the evolvement and the creation of the image of an artist throughout the ages with speculations and anecdotes on artists developed by early biography writers and art historians. Until the modern capitalism, the concepts of “art” and “artist” were not controversial or suspicious phenomena. During the modern age, the transformation of “artistic genius” into a “celebrity” has become one of the most controversial issues in both art criticism and art history. Today’s art cannot almost be considered without entertainment industry, where art and culture actors including curators, institutions, museums, art critics and artists, act together sometime deliberately or inevitably. Recently, the old concepts such as the divina artista, sublime and genius seem to have been dragged into celebrity; cheap populism and fashion intertwined with daily life and subsequently entertainment industry. This kind of change shapes the way we perceive contemporary art, and sometimes even leads us to denigrate contemporary art although it does not deserve it entirely.

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