Abstract:

Purpose- The main aim of the study is to reveal the effects of chaos theory and blue ocean theory, which are modern strategic management techniques, on the general performance of firms. According to the literature, financial and growth performances are expected to increase, especially in firms developing an inimitable production system that produces innovative products and services. In this context, the research focused on identifying firms using these techniques and measuring their performance by employing the survey method. Methodology- In the relational screening model, which is one of the quantitative data-based screening models, data collected from 204 people selected by the random sampling method from Istanbul province using the Chaos Theory Survey, Blue Ocean Scale, and Performance Analysis Scale were analyzed. Findings- According to the data obtained from the results, there is a positive relationship between chaos theory and blue ocean strategy and firm performance. In other words, the growth and financial performances of firms that integrate new-generation management practices into their companies increase significantly. Conclusion- According to the data obtained from this study, it is thought that managers who know and can apply chaos strategy may contribute to enhancing the firm's performance. It is believed that blue ocean strategy may help firms identify new ways that will make competition in the existing market meaningless. Furthermore, it is thought that testing chaos and blue ocean strategies in the context of Turkey can guide firms in the strategy determination stage.

Keywords: