Özet:

The aim of this study is to examine the “GoTurkiye” portal used by the Ministry of Culture and Tourism regarding Turkey, which is among the world's most popular tourist destinations and connects the continents of Asia and Europe, within the scope of smart tourism applications. In this direction, first of all, information about smart tourism and web portals was given within the scope of literature information, and then information about the Ministry of Culture and Tourism of the Republic of Turkey was presented. Afterwards, the "GoTurkiye" web portal, where the ministry carries out promotional and product development activities about Turkey, has been examined. In the research, which is carried out in the case study model, which is one of the qualitative research methods, it is examined with which content and designs that "GoTurkiye", Turkey's global tourism information platform, mediates different types and activities of tourism in terms of promotion and product development. The obtained data were analyzed and interpreted with content analysis technique. Within the scope of the analysis; Findings were interpreted under the titles of “Homepage”, “Türkiye Experiences”, “Türkiye Destinations”, “GoTurkiyeTV”, “Blogs” and “Branding and Public Relations”. The fact that there is no study on the research subject in the national and international literature is considered as factors that increase the originality, quality and importance of the study.

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