Abstract:

The world that we think has changed completely throughout history, in a way, more than change, is shaped or adapted according to the conditions of the day. The fact that the thoughts and theories revealed decades or centuries ago, even today, retain their validity to a substantial extent, appears to us as a fact that strengthens this idea. At the bottom of all thoughts, it has always been a static topic. Culture, one of the core elements that exists in society, has also been a static topic of discussion of all time, the focus of adapted thoughts. The words of the thinkers of the Frankfurt School and Cultural Studies, who criticized the mass media and technology of the modern era, are similarly linked to culture and keeps the light of the postmodern era. The objective of the study is to make a reading of the concepts of ‘crowd culture’, ‘cultural industry’, ‘elithistic culture’ and ‘popular culture’, which contain the criticism of the mass communication tools of the modern era, the postmodern adaptations in today’s mass communication. Therefore, in the study, referring to social media that reflects today’s mass culture, therefore the cultural industry, a theoretical discussion will be conducted and the attention will be attracted to the re-production of ideas towards the means of mass communication. In addition, it is believed that the study, based on the theories of critical opinions thinkers, can be developed in the light of their opinions and that different academic opinions can also have valuable layers to create discussion in the field. Remember the theories and theorists in question without discussion can be regarded as being ignorant of their efforts to produce thought in the past, not possessing knowledge heritage.

Keywords:

Abstract:

The discourse elaborated by theFrankfurt School and Cultural Studies, which criticize modern media and technology, are likewise connected to the culture and shed light on our day. Moreover,it is thought that the critical point of view of the culture forms produced by traditional communication technologies is reproduced through the new media of today.In this context, the aim of the study is to make a read of the reproduction of the concepts of Mass Culture, Culture Industry, Eliteist Culture and Popular Culture in terms of today'smass communication technologies that contain the criticism of traditional mass media.Therefore, in the study a theoretical discussion will be conducted with reference to social media that reflects today's mass culture. Thus the cultural industry, and it will draw attention to the reproduction of thoughts about mass media.