Abstract:

The development of technology and people’s beginning to continue their lives in the digital environment has changed the means of political communication and communication. During the crisis periods such as the coronavirus (Covid-19) pandemic process, the major city mayor's communication and interaction with the community is of great importance. All political communication activities carried out face-to-face during the pandemic period, the measures taken against the epidemic disease and the risk of the disease in question were carried out through social media and in particular via Twitter. From this point of view, during the pandemic period, the mayor’s mayor, who is aware of the power of social media and Twitter, informs the public through the platform, communicates and interacts with them instantly, directly and quickly. They can also learn from the community about the demands, expectations, and problems that occur to the pandemic process. In this study, the Coronavirus (Covid-19) pandemic process, between 1 March 2020 and 30 April 2020, was obtained by Ekrem Imamoğlu, Mansur Yavaş, Alinur Aktaş, Fatma Şahin, Cengiz Ergün's "Workbenchdata" from Istanbul, Ankara, Bursa, Gaziantep and Manisa Metropolitan. 189 The extent to which Twitter posts are accepted, accepted or not accepted in the eyes of the public, the extent to which they reach the public, the extent to which they use the platform as a political means of communication to interact with the public, the extent to which they use the characteristic of interactivity, the extent to which they use the content analysis method.

Keywords: