Abstract:

The aim of this research is to determine the effects of employer brand perceptions of cabin attendants, who is working at airlines in Turkey, on their intention to leave of employment. For this purpose, the perceptions of 240 cabin attendants, who is working at airlines in Turkey, were tried to be determined with a 31-question survey. In the study, The Employer Brand Practices Scale (EBPS) and the Intention to Leave of Employment Scale (ILES) were used to collect data. The research was planned on active duty cabin attendants who are settled in Istanbul. According to the results of the research, it was determined that the increase in employer branding practices has a 20% effect on the intention to leave of employment. 27% of the variance in intention to leave of employment can be explained by sub-factors of employer branding practices. Accordingly, the perceived organizational benefit dimension has a positive and significant effect on intention to leave of employment. Besides, it was determined that the dimensions of perceived functional and psychological benefit have a negative and significant effect on intention to leave of employment.

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