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Development of the Concept of Integrated Marketing Communications
2021
Journal:  
Turkish Online Journal of Qualitative Inquiry
Author:  
Abstract:

In the development of an effective advertising organization, the chosen promotion concept plays an important role. The article proposes the development of concepts and the evolution of the concept of integrated marketing communications. Trends in the development of integrated marketing communications in the mussel space globalization model are proposed and substantiated.

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2021
Author:  
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Turkish Online Journal of Qualitative Inquiry

Field :   Eğitim Bilimleri

Journal Type :   Uluslararası

Metrics
Article : 4.283
Cite : 1.097
2023 Impact : 0.002
Turkish Online Journal of Qualitative Inquiry