Abstract:

There are many factors which act a part in the choice of destinations by consumers. These factors affect the decision-making process of the consumers. Each destination has several features. But all of them is perceived differently by consumers. Today a tourism region competes with each other and starts to search methods of advantage of providing. These regions get important advantages owing to creating good image and branding. Attracting more tourists is the fundamental aim of competition in destination marketing. The more destinations have good image and branding, the more tourists want to visit there. Therefore, having a good image and branding are indispensable two elements for destinations. This study is about perceived image of Nevşehir. Also it is touched upon the features which Nevşehir has in perceived image subject.

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