Özet:

As social media apps such as Instagram, Facebook and Snapchat become a routine of everyday life, self-presentations and story stories have also been digitalized by adapting to these environments. Individuals who start with Snapchat and then use the story feature that other social media apps add to their own body, can share the pieces of their daily lives as video, bumerang or photo, and on it write, GIF, hashtag, location, etc. Vehicles can be added. In these environments where the user also turns into a producer, individuals can make their own stories and present themselves. The study focused on the methods of self-presentation of Influencer's stories that are flying at the end of the 24-hour time interval on Instagram. Qualitative content analysis was done. Barthes’s categories built on the narrative analysis method and subcategories formed by Instagram’s narrative sharing tools have been analyzed the flight stories of 14 Influencer selected by the cartridge method within a specific time range. The main focus of the study was to understand the features of Instagram stories, how users use these features to create their content and how they tell their stories, and to identify the most applied items and methods in the presentation of self in flying stories. “How are influencers expressing themselves in flying stories and how are they presenting their self?” The main questions in the form and the subjects formed around them are asked and answered in the research section. According to the findings of the study, influencers presented their identity in their stories with high rates of posts they added to photos and videos, and almost half of their stories shared their updates with their followers. In an interactive environment like Instagram, Influencer has not interacted with their followers in their stories and has preferred to show themselves in most stories.

Özet:

As social media applications such as Instagram, Facebook and Snapchat have become a routine of daily life, self-presentations and storytelling have also been adapted and become digitalized. Individuals uses the story feature that started with Snapchat and then become quickly a part of other social media applications as a medium for sharing parts of their daily lives with videos, boomerangs or photos with additional tools such as text, GIF, hashtag and location etc. Individuals can create their own stories and make self-presentations in these digital environments where the user becomes the producer at the same time. The research focuses on the self-presentation methods of Influencers' temporary stories that disappears at the end of the 24-hour period on Instagram. Qualitative content analysis has been used in the research. Temporary stories in a certain time period of 14 Influencers that was chosen with snowball methodology has been analysed with categories built on Barthes’ narrative analysis and subcategories shaped by Instagram’s story-sharing tools. The main focus of the study was to understand the characteristics of Instagram stories, how users create their content using these characteristics and how they tell their stories, and identify the most commonly used elements and methods for presenting the self in temporary stories. The main question “How do Influencers express themselves and present their selves in temporary stories?” and sub-questions shaped around this question have been asked and answered in research section. According to the findings of the study, Influencers presented their selves with a high percentage of photographs and videos and additional texts they added to their stories and shared their updates with their followers in almost half of their stories. In an interactive environment like Instagram, Influencers did not fully interact with their followers in their stories and chose to make self-presentation by only showing themselves in most of the stories.

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