Abstract:

The distribution industry, which is one of the most important elements of the cinema, is in the hands of the mainly American companies in our country, as well as in the world. These companies are listed as decisive elements on topics such as which films, how many copies, how many cinema rooms will come to view. These industrially moving distributors offer the audience the popular films that they can get profits. In this study, according to the years of the Other Cinema Platform, which offers the possibility of distribution and exhibition as an alternative to the Turkish cinema; by studying the films, film types, the number of shots and revenue, the importance of this platform in the Turkish cinema and the viewers' perspective was highlighted. The research has used a phenomenological (betimical phenomenology) pattern, which is a quality research pattern, and the content analysis has been used as a method of data analysis. In the framework of the validity of the research, the method of co-examination and the method of validity through external audits were preferred. The reliability of the research is secured by the study strategy of the field experts, which is one of the classic methods. The Other Film Platform, which in 2013 created an alternative to popular films and entered the industry as a distributor of independent films, increased the number of films and halls each year and achieved that the alternative audience was attracted to the cinema halls.