Özet:

Combined with digital transformation, multiple applications in marketing strategies are in the forefront. Today, the increased frequency of use of food enterprises is due to the success of diverse applications. The food business’s websites are very important in terms of marketing. According to the relevant literature, it is possible to collect the visual content of these websites under four basic titles: colors, typography, structure and visual objects. This situation, which is the starting point of this study, has been studied by the content analysis method of the four most popular food in the world. The average time of stay on these websites, the average number of pages viewed, the total number of words on their websites and the hyper-text characteristics were identified; the visual content was considered the topics of the research with 36 articles, which are the four main and sub-materials extracted from literature, and coded by creating a checklist according to these topics. The findings from the research found that four websites applied visual content such as the use of white spaces, the use of red-black, blue-green color combinations, the use of different points and the use of the main message on their pages.

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