Özet:

The aim of this study is to reveal the opinions of school principals about the use of social media as a management tool in the implementation of school management processes. The study was conducted within the scope of the qualitative research method, using phenomenology design. A semi-structured interview form was used as a data collection tool. Fifteen senior school principals working at primary, secondary, and high school levels participated in the study. The data obtained in the study were analyzed using the content analysis method, and the opinions of the participants were interpreted into codes and categories. It has been determined that all of the participating school principals are at least one social network user and they use social media effectively for at least one hour a day as communication. Social media usage areas; It takes place more effectively in management processes compared to education and training processes. Among the benefits of social media in school administration; Participation of the school community in the decision, cooperation with the environment and contribution to the promotion, effective communication and coordination, and rapid feedback are issues that are highly agreed upon. Negative aspects of social media; It has been determined as causing digital addiction in all respects, difficulty in controlling unqualified content, disrupting the learning climate, and preparing the ground for conflicts among school stakeholders. As a result of the research, legal regulations are needed on the use of social media in school management, and the communication process, one of the management processes, gains importance compared to other processes. In this respect, institutional practices should be given enough place in school management, especially the education and training function of the school.

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