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İşletmedeki Sosyal Sorumluluk Aktivitelerinin Personel Algısına Etkisi: Bir Telekomünikasyon Şirketi Üzerinde Araştırma
2021
Journal:  
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Author:  
Abstract:

Rekabet avantajı yakalamak için farklılık yaratmanın zorunluluk haline geldiği bu çağda, işletmelerin kurumsal sosyal sorumluluk bilinci taşıması çok önemli bir farklılaşma kriteri olarak karşımıza çıkmaktadır. Bu çalışmada bir telekomünikasyon şirketi tarafından gerçekleştirilen sosyal sorumluluk projelerine kurum çalışanlarının bakış açısı değerlendirilmek istenmektedir. İletişim sektöründe faaliyet gösteren bir şirketin sosyal sorumluluk projelerinin işletmenin çalışanları üzerindeki algısını ölçümlemek amacıyla basit tesadüfi örnekleme yöntemiyle ulaşılan çalışanlar üzerinde bir anket çalışması gerçekleştirilmiştir. Çalışmanın sonucunda elde edilen verilere göre kurum tarafından gerçekleştirilen sosyal sorumluluk projeleri hakkında kurum çalışanlarının pozitif yönde algısı olduğu tespit edilmiştir. Kurumlar, çevre, eğitim, sağlık vb. birçok alanda projeler gerçekleştirmektedirler ve bu projeler ile topluma karşı sorumluluklarını yerine getirmektedirler. Kurumsal sosyal sorumluluk faaliyetleri hakkında çalışanların algı düzeylerinin yüksek olması sonucunda kurumda sosyal sorumluluk bilincine sahip çalışanların olduğu bir örgüt kültürü geliştirilmesine katkı sağlayacağı söylenebilir.

Keywords:

The Impact of Social Responsibility Activities in the Business on Personal Perception: Research on a Telecommunications Company
2021
Author:  
Abstract:

In this age in which differentiation is becoming an obligation to capture competitive advantage, the awareness of corporate social responsibility of is a very important criterion for differentiation. In this study, a telecommunications company is required to evaluate the perspective of the company’s employees on social responsibility projects. A survey was conducted on employees achieved by a simple random sampling method to measure the perception of a company’s social responsibility projects on employees. According to the results of the study, it has been found that the employees of the institution have a positive perception of the social responsibility projects carried out by the institution. Institutions, environment, education, health, etc. They implement projects in many areas and fulfill their responsibilities to society with these projects. As a result of the high level of employee perception of corporate social responsibility activities, it can be said that it will contribute to the development of a organizational culture in which employees with social responsibility awareness in the institution.

Keywords:

The Effect Of Social Responsibility Activities In Business On The Personnel Perception: Research On A Telecommunication Company
2021
Author:  
Abstract:

In today’s world, creating something novel is vital for competitive advantage. One of the criteria for being original and different from others is undoubtedly the social responsibility spirit in a business. This study aims to assess the attitude and perception of the personnel in a telecommunication company towards its social responsibility projects. In order to measure the perception of the social responsibility projects of a company operating in the communication sector on the employees of the company, a survey study was conducted on the employees who were reached by a simple random sampling method. It can be seen from the results of the study that the personnel of that company has a positive perception about the social responsibility projects held by their company. Many corporations hold projects in various fields, including education, health and environment and via these projects have a chance to give back to society. It can be said that the high level of perception of employees about corporate social responsibility activities will contribute to the development of an organizational culture in which employees with social responsibility awareness.

Keywords:

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Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 635
Cite : 8.452
2023 Impact : 0.333
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi