Özet:

Rural tourism, one of the alternative tourism types, is emerging as a growing area within the tourism industry and is supported by development. In the development of rural tourism in a region, the contribution of stakeholders and tourism enterprises, which are one of these stakeholders, can be mentioned. This research is aimed at revealing the attitudes of entrepreneurs towards rural tourism. The research was carried out in the district of Bursa Cumalıkızık, which is applied to rural tourism and is listed on the UNESCO World Heritage List. The study adopted a qualitative approach and discussed with 18 operators. According to the research findings, it is possible to say that entrepreneurs are in a positive attitude towards rural tourism. However, there are a number of disputes between the operators and the local government, especially in the area’s restoration work. Local governments and must act together in making decisions. Another conclusion from the research is that business owners should be trained to protect local tissue rather than to focus on the number of tourists. The research is aimed at understanding the viewpoint of tourism companies, which are one of the key stakeholders of rural tourism, and to contribute to bringing solutions to this point.

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