Özet:

Abstract This article brings some notes about the apparatus in the spectator’s view formation in movies and discusses ways of see and feeling moving images. The apparatus of seeing its thought as a visual behavior organized in the narrative and the strategies of this to affect the way of seeing of the public, the respective speeches in attempting the sensitive appeal. Authors as Friedrich Kittler, Hans Ulrich Gumbrecht, Jonathan Crary, Marilena Chauí, Michel Foucault and Laurent Mannoni were the observation’s base. The discussion begins with theoretical aspects around the concept and goes to the three processes of formation of the viewing and some visual instruments before the cinematograph. Such objects have left traces in the way as vision its composed in front of screens and the subjectivities derived from the human relation with these artifacts.

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