Özet:

Due to the development of the existing information and communication technologies and exposure to a large volume of information and relations, human of today is wasting part of his/her energy and concentration whether deliberately or accidentally, and thus his/her performance and creativity have subsided as compared to the potential he/she has. In spite of the important role and positive/constructive effects of information and its contributions to development of organizations, a side effect called Information Overload has emerged. Hence, The research question is that “Is there a significant relationship between Information Overload and it‟s side effects on Creativity of organization employees?” The research framework places in the field of positivism and inductive researches. The research method is also field study, using questionnaire technique and case study strategy. This study carried out on senior managers and experts of Mammut Industrial Holding Group and according to the size of the target population, 108 samples were selected and used. The results confirmed four hypotheses and rejected the rest. In general, research results revealed that with a decrease in Information Overload, creativity of employees grows. For example, there is a significant relationship between the Information Overload, creative personality and the scope of Internet. Finally, taking into consideration of the outputs obtained from this research, some executable suggestions are provided to manage Information Overload in Organizations and in the real Environment. Key Words: Information, Information Overload, Information Overload Effects, Creativity, Employee‟s Creativity, Mammut Industrial Holding Group.

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