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A Path Model of Innovative Customer Orientation and Company Performance with the Moderating Influence of Company Training
2022
Journal:  
International Review of Management and Marketing
Author:  
DOI:  
10.32479/irmm.12516
Abstract:

Abstract This study used a sample of salespeople at various companies to substantiate a path model of innovativeness, customer orientation, and performance; thus, it offers a multi-disciplinary framework. Results indicated a moderating influence of company training programs on the relationship between customer orientation and performance, which can have several implications for human resource managers and sales contact employees. Two features, testing the influence of training activities and measuring customer orientation from the employees' perceptions, distinguish this study from previous studies.

Keywords:

2022
Journal:  
International Review of Management and Marketing
Author:  
DOI:  
10.32479/irmm.12516
Citation Owners
Information: There is no ciation to this publication.
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International Review of Management and Marketing

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 1.233
Cite : 826
2023 Impact : 0.043
Details
International Review of Management and Marketing