Özet:

Rapid improvements in informatics and communication fields caused great acceleration in all sectors. This improvement has also influenced our life styles and consumption praxis. As some of those interaction e-trade and social media platforms have occurred. It is an undoubted reality that internet is the most exciting invention of the 20th Century after the invention of television. Under the light of this reality, companies’ intention to prefer digital and social media because of their advantage at requiring lesser budgets and mutual interaction capability when it is compared to traditional methods for usage of media for marketing gains weight. Social networks and e-trade possibility has occurred as a complex, strong and new marketing channel and together with other firms, banks have started to use this channel intensely as well. As a social media user, a consumer has become a partner of the process both in a position of being observed by firms banks which seek to make sale in laboratory environment with its profile, comments, likes, follows and shares and as a target market with promotion components eg. interesting, enjoyable and useful contents. In this study we based on the data, related to social media usage of 8 banks which were serviced in Turkey in 2011 those shared by webrazzi.com website with its members. Also the number of sector institutions collected by researchers for the study had been increased and 2015 data of 17 banks, 3 regulatory and controller sector institutions were added to this study according to data published by webrazzi.com. Thus sector representation skills were obtained about 50 percent according to bank number operating in Turkey about 90 percent according to branch, employee and size of assets data. By evaluating the accessed data revealed that which level the sector institutions using the social media. In order to collect healthy ones, the data were obtained by the social web links, settled in websites of the banks and institutions

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