Abstract:

In contrast to its relatively stable structure in its early periods, with its continuously expanding potential after its appearance, it has become a way today to enable the transmission of many data from the internet, social networks, music and video stream that require a broadband. Today, the spread of video stream, which represents the vast majority of internet traffic globally, brings a change in people’s watching habits. Following Netflix’s launch of the video streaming service in 2007, Amazon Prime Video’s entry into the industry, as a result of Netflix’s increasing popularity as well as platforms’ success in original content production, the competitors began to compete with cable television companies. As everywhere in the world, the video stream industry in Turkey is growing. The intense competition, called the Stream Wars, is increasing with the entrance of foreign capital to the market, along with the growth of local actors. Michael Porter’s Five Power Model has been used for the video stream industry’s competitive analysis. The research with the quality content analysis method has found that the competition in the sector is intense and that platforms with a competitive advantage effectively use technological investment, original content production and localization strategies.

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