Abstract:

Today’s developing technological possibilities have provided both new means and environments of public communication and have added innovations to the traditional means of public communication. These tools have made their contents, their physical characteristics, and the audience they address, able to respond to the needs of the renewed and changing society through technological developments. Television is a mass communication tool that gives the most place to these innovations, with the power to influence society and the scope of influence quite wide. It also has the feature of being most preferred by individuals among the traditional mass communication means. Thanks to these features of television, it is also inevitable that many of the work is subject to public communication research. This study was aimed at determining the motivations of individuals to watch television in terms of Use and Doyum Theory. The universe of the research is the individuals living in Konya and showing the behavior of watching television. The survey represented the universe was conducted by more than 500 people. The data obtained from these persons are statistical. The results have found that the traditional medium of public communication that individuals prefer is television and that television is viewed for more information. Also, the participant’s television watch behavior varied according to their demographic characteristics.