Abstract:

The aim of this study is to identify the relationship between the recognized competitiveness of the city and the city branding. The research creates the universe straight. The method of sampling is selected as a simple method of sampling. The data is obtained using the survey technique. A total of 423 surveys were evaluated from 394 surveys distributed. The collected data has been applied to factor, correlation and regression analysis. The results of the factor analysis showed six dimensions related to the competitiveness of the city and six dimensions related to the city branding. The dimensions related to urban competitiveness are identified as the state’s role with advanced factor conditions, specialized factor conditions, demand conditions, relevant and supporting industries, corporate strategy-building and competition. The dimensions associated with the city branding are the level of awareness of the city, the attractiveness of the city’s physical environment, the level of the city’s potential possibilities, the level of the city’s vitality, the level of the local people’s awareness and the level of the quality of the city’s public facilities. The results of the regression analysis have found that the dimensions of urban competitiveness detected have an impact on the dimensions of urban markage (the advanced factor conditions, the specialized factor conditions, the demand conditions, the role of the state). * This article is derived from Selim Özkurt's thesis "The Relationship Between Competitiveness of the Algued City and Urban Marking Example of the Eco-Tourism Sector".

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