Abstract:

The lack of research in our academic community on the subject of indicative analysis of advertising/representation posters in the "Turkish library and library history" is likely due to the fact that the method is still new in us and is not yet practiced enough in this field. Public institutions or private institutions can communicate the messages they want to give to society and people by various means. In fact, in the 20th century, one of these vehicles was the “representation poster”. The advertising posters that still retain their property play an important role in promoting the cultural and social structure of the society. It is possible to explain the intention (intentio) of written and visual materials for what purposes/purposes are used, what kind of clear and secret messages they contain, and the layers of meaning of these messages to be decrypted or interpreted. In the context of this article, the Ministry of Culture and Tourism of the T.C. Library and Publications General Directorate’s website of the Library Week’s promotional posters has been studied in terms of indicators (semiotic methods). In this regard, the purpose of the article is to resolve the messages that are requested to be given in the content of the “bibliotecal week” advertising/representation posters using the semiotic analysis method. The total number of posters selected from the website of the Library and Publications General Directorate is seven. The research technique is used for the purposes

Abstract:

Research on the semiotic analysis of announcements/publicity posters in our academic community is inadequate because the method is new in terms of “library and Library History in Turkey”. State institutions or private institutions can convey the messages they want to give to society and people through various means. These tools was “promotional posters” especially in the twenty century. Promotional posters, which still maintain their influence, play an important role in promoting the cultural and social structure of society. It is possible to explain the purpose of the written and visual materials for which purpose/purposes are used by the method of semiotic analysis, what kind of clear and secret messages are used, and the intention of the meaning of these messages to be deciphered or interpreted. In this article seven of The Library Week publicity posters on the web page of the Turkish Republic General Directorate of libraries and Publications of the Ministry of Culture and Tourism have been examined from semiotics. In this regard, the purpose of the article is to analyze the messages that are intended to be conveyed in the content by means of the semi-analytical method of announcement/advertisement posters. The total number of posters on the Web page of the General Directorate of libraries and Publications is 7. Purpose sampling was performed within the scope of the research. In semiological analysis, Roland Barthes’s method was used. 

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