Özet:

Today, with the development of technology in many areas, consumer needs and demands have also begun to change, and accordingly, the processes of trading and marketing concepts of the institutions have also begun to change. The banking sector is also in the head of the institutions where these changes occur. With the increased interest in innovative demand, banks have begun to use distribution channels in many areas. As a result, mainly mobile banking, internet banking, telephone banking and distribution channels have entered new conditions of competition. Banks have reduced transaction costs through distribution channels, accelerated transaction processes and provided many advantages in the competition between institutions. In terms of customers, the possibility of easy access to the desired information has been provided, the possibility of transaction at the desired time with low cost has been created and the obligation to go to the branch has been eliminated. My study examines how internet banking, the number of customers and the volume of transactions have an impact on the profitability of the operations of the banks. The increase in transactions with Internet banking has been found to have a positive impact on the profits of the activities that the banks obtain.

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