Abstract:

The production and consumption of meat has increased in the last few years, as in the world. The behavior of the consumer that caused this increase is considered to be an area worth examining. The work was carried out in the city or in the city. The survey, developed in order to reveal the consumer habits of the household people, to determine whether there is a difference between the factors affecting the purchase and the consumer preferences in terms of income, was implemented by the 324 household people identified by the target sample method in the face-to-face conversation method. Analysis of the data is carried out. According to the results, the households prefer chicken meat most (94.6%). The average consumption of chicken meat per person was estimated at 5,08 kg/year and this amount was found to be much below the average of Turkey, which is 16.1 kg/year. The factors that most influence the household people's purchase is that they can easily reach chicken meat and the price is suitable. Although consumers make price comparisons at the points of purchase, the price difference does not affect the amount of purchase. As a result, information about the health and nutrition of chicken meat will increase the amount of consumption.

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