Abstract:

The aim of the study was to test the Turkish validity and reliability of the intention to purchase sporting goods online scale for purchasing sports goods online (ISPSGO). In the study, data were collected from 303 people determined by convenience sampling method. Confirmatory Factor Analysis (CFA) was applied to test the construct validity of the scale which language co-validation was completed. Cronbach’s alpha reliability coefficient was calculated to determine internal reliability level of the scale. CFA fit indexes confirmed the 7-factor structure within the perfect fit. The findings supported both the validity and reliability of scale in Turkish. It might be thought that the 7-factor structure of ISUSSO could be used by the researchers for the Turkish sample in evaluating the purchasing behavior of individuals who shop online, as well as determining the intention levels of purchasing sports goods.

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