Abstract:

After the collapse of the USSR in 1991, the Russian Federation started a brand new period, and this new period brought along the process of adapting to the world. In this sense, public relations practices have become an issue that “New Russia” should pay attention to. It has been observed that the public relations activities that started after the disintegration gained speed over time, and the first practices were in the public sector. It has been observed that the public relations activities that started after the disintegration gained speed over time, and the first practices were in the public sector. In the following periods, with the work that started in the private sector, public relations agencies opened their first offices in Moscow and St. Petersburg the foundations of the agencies in the world rankings today, started to be laid at that time. The purpose of this study is to explain how public relations were implemented in Russia in the public and private sector after the dissolution of the USSR and to reveal the situation of NGOs on this issue. Since there was no specific study on the public relations studies of this country in the domestic literature, the method of document analysis was used in Russian and English sources and public relations were very actively applied both in the public and private sector and in the field of association, but in NGOs it could not fully fulfill its functions the result has been reached.

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