Özet:

Street typographs create a collective structure along with the place they use, the floor and the images. In our daily life, typographical elements that come to us at almost every corner of the streets are related to the perception of which points we attract our attention and how we understand them. The perception, the information and warnings we receive from the environment are determined by our ability to design and interpret in our minds. The interpretation skills influence the individual’s personal experiences and demographic factors. Gestalt psychologists have developed principles to explain the perception, and these principles, which are primarily the field of psychology, are also often used in the design fields. This is why Gestalt perception theory is in line with the design principles. Typography is also known as the field of communication, art and design where the letters that make up the writing are organized according to these principles. The letters combine the whole, the words and the typography make sure that this order is formed. The influence of visual communication on the city culture is known. In the streets of the city there is an intense messaging. In this study, in the sense of street and table designs for the transmission of the message, the methods are intended to be studied, while the technical uses of the methods used in the perception size are opened to discussion. In this article, we will explore how typography designs are used and perceived in the streets, using the quality method in the context of Gestalt perception theory. The example of the subject is the Grandçekmece and Kadıköy streets of Istanbul, but it is intended to help people create ideas on the views and perceptions of the street typographs of Istanbul, and to contribute to literature.