Özet:

Migrant worker problems occur due to limited job opportunities & opportunities, income disparity and less productive use of income. Especially in Malang Regency in 2016 experienced an increase in the number of migrants by 21.8%. The purpose of this research is a strategy to develop the tourism potential of Migrant Villages to increase job opportunities. This study will be carried out in Donomulyo Subdistrict in the south-east region (32 - 70 km) from Malang City and concentrate on villages that have a potential migrant population who work abroad. The sampling technique is based on the random sampling method, number a sample of 69 with a 95% confidence level. The analysis of this research uses the SWOT analysis (Strength, Weakness, Opportunity and Threats). Migrant Village, Donomulyo Subdistrict, has strengths, weaknesses, opportunities and threats, strength is its good panoramas, adequate infrastructure and then has a distinctive tradition of good artistic activities. The weaknesses are that the road access is not good enough, there is less attention, it is prone to disasters and the human resources are insufficient or insufficient. Strategies because of strengths but have opportunities, the strategic undertaken in cooperation with travel agents, further agro-tourism development strategies and increasing cultural tourism attractions and development of Bumdes (Business entities in the village). Furthermore, the next strategy is if it is strong but has challenges, the strategy is to make tour packages by branding tourist villages. However, if there is a weakness and there is a chance the strategy is to improve the infrastructure for the procurement of tourist signs, add to tourist spots and organize a tourist information centre.

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