Özet:

This research, within the framework of competitive dynamics, aims to determine the competitive movements created by competitive companies in the Turkish aviation sector and to create a typology by classifying the existing movements in the application. In this way, the change in the strategies of the airline companies can be considered and studied as a process. In the process of data collection and interpretation phase, the quality research method has been applied so that the industry is illustrated. As a result, the competitive movements in the sector are widely applied and the competition is strong. When all implemented movements are re-classed, they are divided into six: market creation, pricing, service, marketing and promotion, cooperation relationships and capacity movements. This suggested typology will contribute to the image of the industry by offering value to future research.