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Abstract This is an experience report considering the period between 2014 and 2019, carried out in a city in the interior of Minas Gerais state, Brazil and in a private university. It aims to describe extension activities that look to increase the enrollment of university blood and bone marrow donors. Data were collected from thank you letters sent by a foundation responsible for collecting blood and blood products in Minas Gerais. There was an increase of 29.9% in blood donations and 100% in registrations for bone marrow donation after the awareness actions carried out from the extension program “Amizade Compatível – uma doação para a vida”, compared to isolated actions in years prior to the program. It was observed that awareness was a differential for the academic community to adhere to blood and blood products donation. Author Biographies Beatriz dos Santos Godoy, Universidade de Uberaba Biomédica, Especialista em Biologia Molecular. Estudante de Medicina Gustavo Barreto Antunes Elias, Universidade de Uberaba Médico pela Universidade de Uberaba Carla Gabriela Rodrigues, Universidade de Uberaba Médica pela Universidade de Uberaba, Residente de Pediatria do Mário Palmério Hospital Universitário Isabel Cristina Rezende Lopes, Universidade de Uberaba Bióloga - Mestre em Ciências - Patologia clínica. Docente Aldo Matos, Universidade de Uberaba Farmacêutico-Bioquímico e licenciado em ciencias biológicas. Professor da Universidade de Uberaba Maria Theresa Cerávolo Laguna-Abreu, Universidade de Uberaba Profa. Dra. Coordenadora da Extensão da Universidade de Uberaba. References Flausino G de F, Nunes FF, Cioffi JGM, Carneiro-Proietti ABF. The production cycle of blood and transfusion: what the clinician should know. Rev Méd Minas Gerais [Internet]. 2015 [citado em 05 nov 2019];25(2):269-79. Disponível em: http://rmmg.org/artigo/detalhes/1784 DOI: http://www.dx.doi.org/10.5935/2238-3182.20150047

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