Özet:

The study investigates the factors responsible for adoption and actual use of fintech services by examining the precedents of consumer perception for technology adoption amongst retail grocery shopkeepers of Varanasi district, Uttar Pradesh, India. The study has used Technology Acceptance Model (TAM) as an underlying model. Based on valid responses from 214 users, the data is statistically analyzed using SPSS 26.0 software. The collected quantitative data is evaluated through exploratory factor analysis (EFA) and multiple-linear regression. The study has used Sobel test to analyze the mediation effect. The findings of the study suggested that perceived usefulness, perceived ease of use and perceived security have a significant positive impact on attitude and behavioral intention to use fintech services and other related outcomes. These findings may be used to assist Fintech service providers in implementing their user growth plans, as well as serve as a reference for future studies.

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