Özet:

The influence of the media on society is an uncontroversial fact. This effect is made through the signed messages. Media messages should not be regarded as only informative news. The power and interest centers send political and ideological messages to the public through the media. The concept of media literature has been created to be able to read, understand, analyze and interpret these messages correctly. Media literature is a new phenomenon from a historical point of view. The purpose of the traditional media is to analyze the content of the messages transmitted to the society. The technological advances have now made it possible for the traditional media to be replaced by the new media. Therefore, the messages presented to the public through the new media need to be resolved. This is a very important phenomenon because the short-term development and influence of digital media has reached a higher level than traditional media. This study was carried out in order to determine the academic reward of new media literature beyond traditional media literature and to contribute to the creation of social awareness.

Anahtar Kelimeler: