Özet:

Tourism is a global sector that serves guests with different cultural characteristics, such as different concepts, values, lifestyle from different cultures. In this sector, different cultural concepts are one of the important topics that should be effectively managed. Cultural differences can have positive and negative effects on guest relationships. The aim of this research is to show how guest relations managers manage the services they provide to guests from different cultures taking into account cultural differences. In this study, which adopted the method of quality research, the guest relations managers were deeply discussed and asked them to transfer the experiences they experienced in managing guest relations from different cultures. The study was conducted in profound conversations with seven different guest relations directors who agreed to participate voluntarily and served in five-star hotels, and these conversations resulted in the findings of the main topics of management understanding, culture recognition, foreign language knowledge, eating and drinking habits, different lifestyle and body language differences. The achieved main topics and sub-topics are expected to contribute to the management of guest relationships in managing different cultures.

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