Özet:

This study focuses on defining the quality factor of the travel blog based on the previous quality and satisfaction survey of the tourism information website, and understanding the impact of the travel blog quality on the user revisit and revisit intention through a causal research model. Through the analysis, it was found that the quality of the travel blog has a positive relationship with user satisfaction, the user satisfaction has a positive relationship with the return visit, and the quality of the travel blog has a positive relationship with the return visit. As a result of detailed research, some suggestions that can be derived through Y are as follows. First, the components of the quality of a travel blog are the diversity and quality of information that represents the diversity and usefulness of information and content, the quality of interest that induces pleasure and pleasure, the quality of services related to prompt feedback, and continuous service provision, access speed and design. It is a system that indicates the accuracy of information and content, the accuracy of displaying the latest information, and ease of use. Second, as components of travel blog quality that affect user satisfaction, system, service, interest, and information diversification are among the most important factors, such as access speed, page loading speed, and service quality representing design. It turns out that travel blogs should continue to serve them through a simplified design and provide interesting elements in addition to a variety of information and content. Third, looking at the effect of blog quality on return inquiries, it turned out to be of interest. The quality of systems and services has a positive effect, and the quality of interest factors that create pleasure and enjoyment have the greatest impact. This suggests that bloggers running travel blogs should pay attention to factors that induce fun and enjoyment that can differentiate them from website speed, design, quick feedback, and other blogs, in addition to providing various and accurate information. In a follow-up study, it will make sense to examine the quality of travel blogs and other internet websites that provide travel information by type.

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