Özet:

Shopping Centers have become new attraction centers that offer employment opportunities to women today. The sales consultancy profession, which is based on social skills and does not require formal education, is seen as a new employment opportunity preferred by women who cannot find a job or who have just graduated, seeking a temporary job. On the other hand, the sales consultancy profession, which has characteristic features such as long and flexible working hours, insufficient break times and holidays, and working in shifts, creates a great conflict with the traditional family related roles of women. In the study, a qualitative research was carried out to determine the working conditions of women working in Shopping Centers. In order to represent this universe, interviews were conducted with 15 women working in the four largest shopping malls in Bursa. The data collected with the semi-structured interview form were subjected to thematic analysis with MaxQda 2018 Demo Version. According to the results obtained, women work for very long hours with insufficient break times and wage levels that they find insufficient. Working environments are defined as isolated from the outside, stuffy, excess light and noisy. They are uncomfortable with the rude, disrespectful and commodities approach of the customers towards them. They experience discussions with managers and co-workers due to strict supervision and high goals. While their family and social lives are damaged due to shift and flexible working hours, they may experience work-family conflict due to the only day off days of the week. The inadequacy of union organization in the sector causes an important pillar to be missing in the solution of problems.

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