Abstract:

In the last years, as the total number of internet using has increased rapidly, internet based business processes have been introduced by conventionally operated travel agency of tourism industries. With this situation, consumers; such as privacy, and transaction security, virtual shopping activities have been inevitable to live ethical problems that play an impressive role.  Therefore, ethical considerations should be involved in marketing decisions of e-tailers, since unethical organizations lose their customers promptly. Although many researchers have focused on e-commerce ethics, there are a few studies on the perception of consumers towards virtual shopping ethics in tourism sector and travel agencies. The aim of this study is to make contribution to the current literature by investigating the customers' perceptions of ethical issues related to travel agencies those engaged in web-based marketing. In this study using a questionnaire, 400 Kayseri residents were surveyed. Accordingly, it is low ethical perception against web-based marketing methods that people's travel agencies, as well as unethical situations both suspicion and the distrust approach to these sites during the purchasing behavior has been concluded had difficulty in interpretation.

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