Özet:

National marking represents the processes of countries to gain more tourist attraction in today’s global competition conditions, to receive positive responses from people, to increase their exports, to promote themselves, to diversify, to mark themselves, to attract foreign investments and qualified labour. Although the concept of national marking, first introduced by Simon Anholt in 1996, is a relatively new concept, it has become the focus of interest of almost all countries, and national marking campaigns have been implemented by many countries at different levels of development. In this study, the concept of national marking, the definition of the concept and the resources it feeds, were addressed in order to keep light on the future work on the subject. In the study, the concept of national marking was introduced, the four core areas in which national marking was fed, the origin country studies, land marking, public diplomacy and national identity studies were studied in terms of relations, similarities and differences with the concept.