Abstract:

Entrepreneurship today shows a very different look from the past in terms of meaning, application, scope and importance. The increase in the production of services and information, the impact of a number of factors, such as technological and global developments, gains new dimensions and even plays a key role in social and economic development, the entrepreneurship is seeing a rising and increasing momentum. In the rise of entrepreneurship, the 21st-century technology supports the change in the paradigms of entrepreneurship and the new generation of young people’s assessments of entrepreneurship. When successful entrepreneurship appears, the characteristics of the entrepreneur play an important role. This study aims to determine the perceptions of the Kocaeli University of Kandıra MYO students about the entrepreneurial concept, who are taking the course "Enterprise" in the 2019-2020 Güz semester. The study was carried out by the researchers of ........................................................ ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... The metaphors produced were evaluated by content analysis within the framework of the characteristics relating to entrepreneurs.

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