Abstract:

Recent technological advancements entail immense changes and lead to a new era. One of the main change agents of this new era is internet of things technologies. The term “internet of things” (IoT) indicates objects having an identity and having ubiquitous connection with each other. Notwithstanding the novelty of the concept, it captured the interest of many scholars and practitioners. The subject area has not been analyzed profoundly from the consumers’ point of view. Whenever potential users face a new technology, they experience an acceptation process. In this study, how this new concept is perceived by the consumers is scrutinized. Consumer perspective of IoT is studied through Technology Acceptance Model (TAM). TAM introduced perceived ease of use and perceived usefulness, as significant determinants for a potential user to have behavioral intention to use a new technology. Data were analyzed through Structural Equational Modeling (SEM).

Keywords: