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The article analyzes the system of value orientations of students in the cultural-educational environment of the university, which provides the standards of cultural assessments of the individual, defines the hierarchy of its life goals and the choice of methods for their achievement. The system of value orientations of the cultural environment of the higher educational establishment includes the values associated with the understanding of the personality of his role in the educational environment (social significance of educational activity, its prestige, recognition of the profession by the immediate environment, etc.); – values that meet the need for communication and broaden its range (communication with fellow students, colleagues, exchange of spiritual values, etc.); – values oriented towards the self-development of creative individuality and self-realization (improvement of professional and creative abilities, involvement in world culture, occupation of a favorite subject, creative, varied character of learning, admission to the future profession, constant self-improvement, etc.); – values that satisfy pragmatic needs (obtaining guaranteed work, career growth, etc.). The essence of the axiological approach to the formation of value orientations as the basis of humane relations between teachers and students is determined; awareness of personal value orientation is determined; correlation of value orientation with the whole system of values; the transfer of meaningful value orientation to different life situations, independent search for new personally attractive values. Implementation of the axiological approach to the formation of value orientations of students in the cultural environment of the higher educational establishment allows: orient students to the formation of social values and social success; to evaluate the activity and behavior of subjects of the educational space, as well as the behavior of others in the cultural-educational environment of the institution of higher education; develop personal skills and ability, depending on the circumstances, the situation, to make adjustments to their own activities and behavior (social flexibility); to form the existence of solid social ideals, social beliefs, values and value orientations of students; direct the student's personality to the choice of norms and values in situations of moral choice Author Biographies Larissa Ordina, Bila Tserkva National Agrarian University Soborna sq., 8/1, Bila Tserkva, Kyiv region, Ukraine, 09117 PhD, Associate Professor Department of Social and Disciplines Humanitarian

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