Özet:

According to research, about 60 percent of the news published in mass media is from newspapers. But again, the research shows that 10 percent of newspapers sent to be published as news in mass media are considered to be news. These data reveal the importance of writing a good newspapers. This study includes the principles that should be taken into account when writing newsletters from the most commonly used means of communication in public relations, and through the practices of writing newsletters the public relations students' professional communication skills are taught. The study provides information about the newsletters, indicates what qualities the newsletters should have to be assessed as news. The findings of the research on the subject also indicate the importance of carrying out the quality of the news in the assessment of the press newspapers and compliance with the rules of writing news. In the last part of the study, public relations focuses on the problems observed in the students' press newsletter writing practices. Public relations issues observed in the students' newsletters and related to professional communication skills are classified as follows: misunderstanding of the subject and misunderstanding of the agenda, not monitoring the developments, not using information, not questioning, assessing by their own perspectives or feelings, not indicating the source, not questioning the validity of the data, not considering the value of the news and the interest of the target audience, uninteresting in the environment, avoiding research and learning, not taking care of the different narrative, language knowledge and news writing rules than the subject is real.

Anahtar Kelimeler: