Abstract:

With the dominance of digitalization in daily life, forms of communication have been transformed. This situation has also transformed the forms of broadcasting and storytelling. Youtube, in this process, shows itself as a platform that replaces traditional watching and broadcasting habits. This study aims to explain the changing storytelling and broadcasting understanding with the digitalization of communication through the unique nature of YouTube. While digital broadcasting platforms constitute the universe of the study, YouTube was chosen as the sample. Descriptive analysis was carried out in the study, in which the principles of qualitative research methods were adopted. In addition, data on the subject were collected by referring to document analysis. As a result of the study, it is argued that YouTube is an important storytelling medium and transforms the narrative offered by the traditional bradcasting approach. Therefore, it is argued in the study that Youtube has changed broadcasting in terms of both the storyteller and the audience.

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