Özet:

The social media, which emerges with new communication technologies, attracts the attention of the institutions as a environment where individuals are more connected every day. Organizations have begun to use traditional communication tools as well as social networks. Especially in crises, they tend to communicate faster and less expensive with their target audiences through social media. However, they aim to protect and correct their images by using social media effectively. Crisis management is awarenessful and programmed corporate communication work that occurs in an unexpected moment, which affects the organization’s routine activities in the opposite direction and generates bad results, so that the organization’s image, communication with its target audiences is not damaged. Today, crisis management should not be thought independent of social media. Previous studies in literature are aimed at examining how organizations react to their followers or the public in crisis situations. This study aims to investigate the organization/club supporting roles of supporters in a sports crisis.

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