Citation Number
11
Views
54
Downloands
1
1996-2010 yılları arasında doğan bireyleri tanımlamak için kullanılan Z Kuşağı son dönemlerde önemli bir çalışma konusu haline gelmiştir. Özellikle sosyologları, eğitimcileri, siyasetçileri ve işverenleri ilgilendiren Z Kuşağına geleceği değiştirme potansiyeli yüksek bir kuşak misyonu yüklenmiştir ve bu sebeple Z Kuşağı toplumsal analizlerin ve bu analizleri sağlayan çalışmaların öznesi haline gelmiştir. Küreselleşmenin ve teknolojinin içinde doğmaları onları diğer kuşaklardan ayıran en önemli özellik olarak gösterilen Z Kuşağı, bu çalışmada neoliberal özne olarak ele alınmaktadır. Neoliberalizmin norm haline geldiği dönemlerde doğan Z Kuşağı, rekabeti içselleştirip girişimci özne haline gelirken aynı zamanda neoliberalizmin olağanlaştırdığı güvencesizliği ve riski de bünyesinde barındırmaktadır. Her ne kadar Z Kuşağı çalışmalarında küreselleşmenin etkilerine önemli bir yer verilse de var olan çalışmalarda neoliberalizme atıf neredeyse hiç bulunmamaktadır. İşte bu çalışmada, Z Kuşağını diğer kuşaklardan ayıran en önemli özelliğinin neoliberalizmin norm haline geldiği dönemde doğmaları olduğu ve bu kuşağın öznelerinin de neoliberal özne oldukları savunulacaktır. Küreselleşme, dijitalleşme ve girişimcilik ekseninde dönen Z Kuşağı tartışmalarında odak neoliberalizmin en temel ilkelerine yani rekabete ve insan sermayesinin arttırılmasına ve aynı zamanda neoliberalizmin öznesine yani girişimci benliğe çevrilecektir. Özetle bu çalışmada Z Kuşağı neoliberal rasyonalite ve neoliberal özne ekseninde tartışılacaktır.
The Z Generation, used to identify individuals born between 1996 and 2010, has become a major subject of study in recent periods. In particular sociologists, educators, politicians, and employers have been charged with a high-generation mission with the potential to change the future to the Z-Generation, and therefore the Z-Generation has become the subject of social analyses and the work that provides these analyses. The Generation Z, which is shown as the most important feature of globalization and technology that distinguishes them from other generations, is considered as a neoliberal essence in this study. Generation Z, born in the periods when neoliberalism became the norm, incorporates competition and becomes the entrepreneurial essence, while also contains the uncertainty and risks normalized by neoliberalism. Although Z-Generation studies have given a significant place to the effects of globalization, there is almost no reference to neoliberalism in existing studies. In this study, the most important characteristic that distinguishes the Generation Z from the other generations is that they are born in the period when neoliberalism becomes the norm, and that the subjects of this generation are also neoliberal. In the Z-Generation discussions, which turn to the axis of globalization, digitalization and entrepreneurship, the focus will be turned to the most fundamental principles of neoliberalism, that is, to the increase of competition and human capital, and also to the essence of neoliberalism, that is, to the entrepreneurial self. In short, this study will be discussed in the axis of neoliberal rationality and neoliberal essence of the Z-Generation.
Gen Z is the generation involving individuals who were born years between 1996-2000. Gen Z is a particular concern of sociologists, educators, politicians, and employers since it has given a mission to change the world, to change the future. Thus, it has become a crucial subject of social researches and social analyses. The most important feature that distinguishes Gen Z from other generations is considered as their birth in a global, digital age. The discussions of Generation Z revolve around globalization, digitalization, and entrepreneurship. In this study, the focus will be directed to neoliberalism. It will be argued that Gen Z was born when neoliberalism becomes the norm and the members of this generation are mainly neoliberal subjects. Gen Z, through internalizing the neoliberal principles of competition and rivalry, becomes an entrepreneur of the self. At the same time, Gen Z embodies the precariousness and risk that are normalized by neoliberalism. To put it briefly, Gen Z will be discussed around the concept of neoliberal rationality and neoliberal subject.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
Article Detail 
Citation Owners
Similar Articles
Download PDF
Journal Information
Listen Paper
Print This Page
Share
Mendeley
