Views
44
Downloands
2
Son yıllarda hızla gelişmekte olan yeni medya araçları; sağlık, pazarlama, savunma, eğitim ve fen bilimleri, tasarım ve sanat alanlarında yeni kapılar açılmasını sağlamıştır. Bu alanların içerisinde pazarlama, post-modernizmle birlikte gelişen medyumların ve kültürel endüstrilerin katkılarıyla yeni medya teknolojilerinin kullanımında ön plana çıkmaktadır. Günümüz izleyicisi, bilgiye hızlı ulaşan, sanal deneyimler yaşayan ve alışılagelen hedef kitleden farklı beklentileri olan bir profil sergilemektedir. Bu sebeple; post-modern dünyada pazarlama ve markalaşma konusunda yenilikçi yaklaşımlar sergilemek isteyen firmaların yeni medya teknolojilerinden faydalanması bir tür gereklilik halini almıştır. Pazarlama özelinde turizm sektöründe yükselişe geçen sanal gerçeklik (VR) reklam uygulamaları izleyicilerin sanal deneyimler yaşayarak karar verme eylemini gerçekleştirmelerini sağlamaktadır. Bu araştırmada, sanal gerçeklik (vr) uygulamasının kullanıldığı turizm reklamları incelenmiştir. Sanal gerçeklik reklam uygulamalarının turizm sektörüne zarar verip vermeyeceği tartışma konusuyken, tanıtım kampanyalarına ve reklamcılık sektörüne olumlu katkıları olduğu düşünülmektedir.
The new media tools that are rapidly developing in recent years have made it possible to open new doors in the fields of health, marketing, defense, education and science, design and art. In these fields, marketing stands in the forefront of the use of new media technologies with the contribution of the developing media and cultural industries along with post-modernism. Today’s audience shows a profile that reaches information quickly, experiences virtual experiences and has different expectations from the usual target audience. This is why, in the post-modern world, the use of new media technologies for companies that want to show innovative approaches to marketing and branding has become a kind of necessity. In marketing specialty, the up-to-date virtual reality (VR) advertising applications in the tourism sector enable viewers to experience virtual experiences and make decisions. This study has studied tourism advertisements in which the application of virtual reality (VR) is used. While the topic of discussion is whether virtual reality advertising applications will hurt the tourism sector, it is believed that they have a positive contribution to promotional campaigns and the advertising sector.
New media tools that have been developing rapidly in recent years; It has opened new doors in the fields of health, marketing, defense, education and science, design and art. Within these areas, marketing comes to the forefront in the use of new media technologies with the contributions of psychics and cultural industries developing with post-modernism. Today's audience exhibits a profile with fast access to information, virtual experiences and different expectations from the usual target audience. Therefore; In the post-modern world, it is a necessity for companies that want to take innovative approaches in marketing and branding to benefit from new media technologies. Virtual reality (VR) advertising applications, which have been on the rise in the tourism sector in particular in marketing, enable viewers to make decision-making actions by experiencing virtual experiences. In this research, tourism advertisements using virtual reality (vr) application are examined. While it is debated whether virtual reality advertising applications will harm the tourism sector or not, it is thought that they have positive contributions to promotional campaigns and advertising sector.
Journal Type : Uluslararası
Article Detail 
Similar Articles
Download PDF
Journal Information
Listen Paper
Cite
Print This Page
Share
Mendeley
