Abstract:

Digital networks, today known as new socialization platforms, have become one of the most important tools of mass communication. People of every generation have entered an effort to use new media technologies and to present themselves in digital social networks, so that they are not alien to the age they live. This study aims to comprehend the concept of digital socialization, which is an alternative to traditional communication methods, how many different social generations experience each other, and the purposes of using digital social networks and the effects it creates on individuals. This study aims to understand how many different social generations experience the phenomenon of digital socialization. The study aims to develop a scale in this direction. There is no scale in literature about this. The generations that were subject to the study are the Generations of Baby Explosion (Baby Boomers, 1946-1964), X (1965-1981), Y (1982-1999) and Z Generation (2000-2020). As a research model, the "Discovery Model" method, which is a Qualitative research technique, has been used. In order to better understand the case, a participant to represent each group has been selected and the deep interview technique has been applied. The most prominent findings of the study is that all participants are aware of the positive and negative aspects of digital socialization and give similar answers. But different generations do digital socialization for different purposes. Finally, if they had a single choice, all generations said they would prefer to socialize face-to-face.

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