Özet:

There are many different factors that influence the behavior of consumers within the traditional marketing framework. The use of marketing approaches in politics has led to the appearance of political marketing approaches. There are many factors that influence the behavior of voters in a similar way within the political marketing framework. It is known that marketing activities are very important to ensure competitive superiority in the political field where the competition is intense. For this purpose, in recent years, political parties and actors have begun to benefit broadly from marketing science. This study was conducted to determine the impact of political marketing practices on individuals’ political decision-making processes. For this purpose, quantum research techniques have been used. The sample of the study is 2018-2019 -educational-educational year, 464 students who are studying at the University of Namiyaman in the summer semester. The study was conducted at the University of Namiyaman using the face-to-face survey method with the determined sample size. In this case, the sample group has been applied face-to-face. Since the data was collected within the year 2019, the Ethical Board has not been granted permission to work. The study found that the majority of participants thought to vote for the party they previously voted, and that political parties used traditional media tools and the internet to get information about their marketing activities. Furthermore, when the participants determine the party to vote, it was found that the knowledge of political issues and their experience were influenced by the opinions of the people.

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