Özet:

This paper analyzes the tourist offer of the Durres Region from the perspective of tourism stakeholders, in accordance with the objectives set in the Albanian National Strategy for Sustainable Tourism Development 2019-2023 (Ministry of Tourism and Environment, 2018). The research method employed is qualitative, based on a questionnaire in the form of a semi-structured interview addressed to private operators, public operators, donors, and NGOs related to the sector, as well as training and educational institutions. The findings of the paper highlight the crucial importance of cooperation among the various operators in the tourism sector. They also point out the obligation of the local government to better discharge their duties concerning the management of public works, preparation of the tourist offers, organizing the inventory of tourism resources of the region, as well as the establishment and branding of the Durres Region as a tourist destination. For the private operators, the findings emphasize the need to improve the quality of service and focus a lot more on training and development of human resources.

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