Özet:

Customers have not only been interested in the product or service that the have offered in recent years. With increased sensitivity to the environment, customers also consider whether the company is taking advantage of green applications while offering a product or service when determining their preferences. Companies who realize these factors that determine the customer’s preferences see this situation as a competitive and financial advantage; they use it in production and marketing activities. Some have placed green marketing in the corporate culture and because it should be so; while some do it just because they can compete and feel pressure on it for a variety of reasons. The cement industry is one of the important sectors in Turkey. It is also one of the world’s leading countries in production and exports. Despite its commercial importance, due to the lack of methods monitored in the process from the raw material extraction to the final buyer, the excess of environmental damage is the negative side of the industry. In this study, two separate integrated cement factory managers in the province of Elazığ have been attempted to gather data with a deep discussion technique to find out what is done for green marketing in the enterprises. In the fields specified for the protection of the environment, arrangements and improvements have been made.

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